Leslie W. Rue

This book was written to fill what we, as teachers of strategic managementand business policy, perceived to be a void in the previously offered texts.Specifically, we wanted to develop a book which provides extensive textmaterial in conjunction with cases selected to reinforce specific chapters...

Preface It is hard to believe that this book is now in its sixth edition. Much has transpired in the field of management since the book's inception. Through each edition we have attempted to keep pace with the times and adapt to change. This edition is no exception and is even accompanied by a...