eredeti ár:
A termék ára Líra Könyv Zrt.-nél, ami nem tartalmaz online kedvezményt.
8990 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, akkor az adott boltban lévő ár az irányadó.
eredeti ár:
A termék ára Líra Könyv Zrt.-nél, ami nem tartalmaz online kedvezményt.
2350 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, akkor az adott boltban lévő ár az irányadó.
ár a könyvön:
Az eredeti ár (könyvre nyomtatott ár), a kiadó által ajánlott fogyasztói ár, amely megegyezik a bolti árral (bolti akció esetét kivéve).
4499 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, abban az esetben az eredeti ár (könyvre nyomtatott ár) az érvényes, kivétel ez alól a boltban akciós könyvek.
ár a könyvön:
Az eredeti ár (könyvre nyomtatott ár), a kiadó által ajánlott fogyasztói ár, amely megegyezik a bolti árral (bolti akció esetét kivéve).
6490 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, abban az esetben az eredeti ár (könyvre nyomtatott ár) az érvényes, kivétel ez alól a boltban akciós könyvek.
eredeti ár:
A termék ára Líra Könyv Zrt.-nél, ami nem tartalmaz online kedvezményt.
999 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, akkor az adott boltban lévő ár az irányadó.
eredeti ár:
A termék ára Líra Könyv Zrt.-nél, ami nem tartalmaz online kedvezményt.
510 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, akkor az adott boltban lévő ár az irányadó.
Any textbook entering a fourth edition has one basic problem. What, if anything, of the original conception of the book remains pertinent to our day? And, on the other hand, what is so out-of-date that it must be discarded and forgotten?
Preface In revising, we were surprised to find that
much...
Introduction
by Hugh Kenner
The facts are simple. Thomas Stearns Eliot, M.A., arrived in London, aged twenty-six, late in August 1914, the war with the Central Powers having disrupted his plans for graduate study in philosophy at Marburg. The following year he commenced publishing poems in...
Introduction
hy Alvin B. Kernan
"Exult each patriot heart, this night is shewn a piece which we may fairly call our own."
(Prologue to Royall Tyler's The Contrast, 1787, the first play written by an American and produced by professionals)
These high hopes voiced on the first night of the...
Here is a handy pocket problem-solver for today's busy executive. It's a working guide to help you quickly pinpoint • What to look for • What to do • What to watch out for • How to do it in the complex world of business. You'll find ratios, formulas, guidelines, and rules of thumb to help...
Introduction for instructors
The cry in the land is "economic literacy," and there is much head-shaking as to whether a nation of economic illiterates can long survive. I must confess that I am more than a little suspicious of this cry when it resounds from quarters that teach a kind of economic...
Intrmhictiim
These pages tell the stories of 50 of the greatest athletes in the history of modem sports.
They were chosen by the sports staff of the Associated Press, men and women whose careers and professional standing are based on their ability to record with accuracy, objectivity, flavor...
PREFACE
We have spent nearly our entire professional careers—a combined total of more than forty years—teaching, writing, and consulting in the field of marketing. As close observers of developments in this field, we have witnessed an enormous surge of interest in marketing over the last...
IntroductionEducation, as other professions, has its storehouse of philosophies, objectives, plans, tools, methods, procedures, and practices. Busy educators of the mid-twentieth century are constantly rushed to adequately prepare themselves to answer pressing questions and to solve the myriad of...
PREFACE"Let us dream daily, and with/extreme energy, but always keeping in mind that our/dreams will come to nothing. Let us be ardent and skeptical" Maurice BarresMy intrigue with the new Utopians began in two ways: I developed a generalized interest in Utopian thought as I studied young people...
rationality and happiness: the organizational dilemma
one
Our society is an organizational society.^ We are born in organizations, educated by organizations, and most of us spend much of our lives working for organizations. We spend much of our leisure time paying, playing, and praying in...
Foreword
SNOBOL4 is a computer programming language containing many features not commonly found in other programming languages. It evolved from SNOBOL [1,2,3]*, a language for string manipulation, developed at Bell Telephone Laboratories, Incorporated, in 1962. Extensions to SNOBOL through...
Preface Editor Róbert F. Byrnes of Indiana University has stated that although there has been a recent awakening of interest, the generál ignorance concerning Eastern Europe is colossal. This volume is intended to put into historical perspective somé basic facts that Americans must take into...
1
The dynamics of change
At exactly 5:13 a.m., the 18th of April, 1906, a cow was standing somewhere between the main barn and the milking shed on the old Shafter Ranch in California, minding her own business.
Suddenly, the earth shook, the skies trembled, and when it was all over, there was...
Introduction
by M. G. Cooke
The very thing that makes it imperative to come to a clear understanding of the condition of black people in America and abroad also makes it hard even to get a clear image. For that condition is markedly changing. Changing, first, from an enforced and confused...
An introduction to the study of international relationsin our time is an introduction to the art and science of the survival of mankind.If civilization is killed within the next thirty years, it will not be killedby famine or plague, but by foreign policy and international relations.We can cope...
IntroductionIt has now been ten years since my first political book, "Con-science of a Conservative," was printed. In that decade, tremendous events have occurredsome tragic, some inspiring, some monumental and they have been accompanied by enormous changes, some so great that the President of the...
The present fourth edition of Sci-entific Social Surveys and Research begins its twenty-seventh year of ex-istence in the United States and abroad —a situation often disconcerting to an author. Originally this volume was de-signed to serve the needs of Americans beginning research undertakings....
PREFACE
Welcome to the second edition of Contemporary Direct and Interactive Marketing]
FOREWORD
We wrote this book to help you understand and use the theories behind modem direct and interactive marketing and learn how to apply these theories in your classes and eventually your work. You will...
A on Note the Endpapers Somc day psychologists may be able to teli us just what and how to remember. But at present we know little more than this: though a few exceptional people can absorb and tap at will large stores of systematically arranged facts-say the üst of popes from St. Peter on-most...
PrefaceIn this book I chronicle the life of the average man as I know him after long years of study of the subject. While you watch him as he makes his entrances and exits and plays his many roles in the consultation room of a country doctor, I hope you will recognize yourself enough to learn how...
Social psychology is a broad and diverse field. It deals with manas a social animal and investigates how he thinks, feels, and behavesin social situations. In other words, it concerns how man affectsand is affected by other men. Although this is an acceptable defini-tion of the field, to some...
Foreword
It has often been said that engineering is an art and not a science, but this is no longer true in many branches of engineering. However, it is possibly more nearly true in the field of construction than in any other. In the present trend toward the application of scientific methods in...
PrefaceThe Complete Boo\ of 20th-Century Music is the first book in any language to analyze today's musical compositions in all the major forms.The need for such a work is apparent. Modern music is no longer an esoteric field to be cultivated only by trained musicians. It is today heard so...
PREFACEThe habit of expression leads to the search for something to express.Henry AdamsModern English Workbook attempts to cultivate "the habit of expression" and to stimulate "the search for something to express." That is, it is a practice book, intended to help students learn some of the methods...
Preface Editor Róbert F. Byrnes of Indiana University has stated that although there has been a recent awakening of interest, the generál ignorance concerning Eastern Europe is colossal. This volume is intended to put into historical perspective somé basic facts that Americans must take into...
This collection of readings with accompanying exercises grew out ofmany years of work in classes of English as a second language with studentsfrom all over the world. Selections were tested in a search for materialthat would be of interest and use to students. The readings included hereproved to be...
FOREWORD
Students and informed amateurs of the history of music have long needed a series of books that are comprehensive, authoritative, and engagingly written. They have needed books written by specialists—but specialists interested in communicating vividly. The Prentice-Hall History of...
Foundations of Economic Geography SeriesAmong the various fields of geography, economic geography, per-haps more than any other, has experienced remarkable changes withinthe past twenty yearsso many that it is almost impossible for one scholarto command all aspects of it. The result has been...
INTRODUCTIONTainting animals and birdsThere is an old saying, "A horse is beautiful to look at but terrible to draw," and this is quite true, particularly if you do not understand the physical structure and behavior of that animal. Whether you are drawing an elephant or the family pet, the same...
IntroductionIt is a little hard for us to imagine, but in the third decade ofnineteenth century England, a knowledge of economics waspart of a proper young lady's accomplishments. It was not a very profound knowledge (mainly it was gained from reading Miss Harriet Martineau's tracts), and it was...