Russell S. Winer

REFACE The focus of this book is on those individuals who have the primary responsibility for the market success of the company's products and services. In many companies, particularly packaged goods companies, this person has the title product manager. Although, as we note in Chapter 1, the...

Preface This boolc focuses on those individuals who have the primary responsibility for the market success of the company's products and services. In many companies, particularly packaged goods companies, this person has the tide product manager. Although, as we note in Chapter 1, the title is...