Paul Hawken

Natural Capitalism as an idea and thesis for a book emerged in 1994, the year after the publication of The Ecology of Commerce. After meeting with and speaking to different business, government, and academic institutions in the aftermath of the book's publication, it became clear to Hawken that...

^Introduction M ost people view the growing economic crises of the decade past as evidence of something gone wrong. Depending on one's economic philosophy, one can place the blame on various groups and institutions. Conservatives point to the government, monetarists blame the Federal Reserve...