Geoff Burch

A könyvtest kissé hullámos, deformált, fedlapján apró folt. "The Way of the Dog" is a self-help classic. It tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nightmare and gets turned into a dog. He has to learn the way of the dog to get by. He has to...

t - - !••;IV|v%:-¦ A NEW WAY apXlVim^ IN ^ ^ A CHANGIIiQ Welcome aboard the good ship Freedom! Maybe you have joined this happy adventure as a willing passenger. Perhaps this cheery vessel has heaved-to, to rescue you from the lifeboat of redundancy while your previous employer sinks...

INTRODUCTION LET'S START AT THE VERY BEGINNING Businesses fail because they fail to persuade. You may think that this is a sweeping statement but think about it for a moment. The small engineering company collapses because it fails to persuade the bank to lend it any more money. The banks...