David M. Kreps

Ex librisszel. A borító kissé karcos. This outstanding new text by David Kreps, Microeconomics for Managers, underscores the connections between contemporary microeconomics and business, using full-length, integrated case studies to show prospective managers how economic models can yield answers...

1 Introduction Over the past decade or two, academic economics has undergone a mild revolution in methodology, viz. the language, concepts, and techniques of non-cooperative game theory have become central to the discipline. Thirty-five years ago or so, game theory seemed to hold enormous...