Chris Fill

ForewordChris Fill's exciting new edition of Marketing Communications reaffirms this as the UK's leading textbook in the subject. Restructured and updated, this book provides a balanced insight into the multi-faceted and fast-changing world of the industry.The comprehensive coverage is presented in...

Preface Welcome to the 2nd edition of Marketing. You may be wondering "why should I buy this marketing textbook?" The simple answer is that your marketing lecturers told us you needed a new one! In our first edition, we were the first truly integrated print and electronic learning package for...