Thomson Wadsworth

Preface Advertising is a crazy business. People will tell you they hate advertising yet will e-mail ads to their friends and family. Others download their favorite commercials on their cell phones to repeatedly view the spots. And althoughi some naysayers will tell you that TiVo means the end of...

Preface In what has come to be called the post-9/11 world, in which international terrorism on the world stage influences virtually all human acttvity in some fashion, the media function as a central nervous system for society and culture. They do so in a fast-changing and increasingly...