Pearson Education International-Prentice Hall

Preface The state-of-knowledge and state-of-best-practice in business markets have advanced considerably since the publication of our first edition. The second edition of Business Market Management interprets and integrates these advances within the framework that our first edition established....

What Defines a Successful Manager? Meet Lakshmi Gopalkrishnan (see photo). She has undergraduate and master's degrees in English from Delhi University and Georgetown University, respectively,and is completing her Ph.D. in English at the University of Washington. In 1995, she began working for...