McGraw-Hill Ryerson Limited

PREFACE The Millennium. While Marketing, Fourth Canadian Edition, appears at the dy- namic dawn of the 21st century, this text also represents our long-standing commit- ment to a creative, active, and engaging approach to the study of marketing that has been the foundation of our success. The...

PREFACE This new edition has again been substantially revised both in content and organization. However, the basic change made in the third edition has been retained: microeconomics is treated ahead of macroeconomics, thus retaining several important advantages: • It facilitates the...