Wikinomics [antikvár]

PREFACE At the end of 2006, the same week Wikinomics was first published. Time magazine chose "YOU," the online collaborator, as its "Person of the Year." Time was right to highlight the explosion of social networking. My-Space was growing at two million new registrants per week (and with over two hundred million members was on its way to half a billion). Most college students in the United States were on Facebook. A new blog was created every second of the day, twenty-four hours a day. It seemed that "You" really was changing the world. At the time we were thrilled to launch our book at such an auspicious moment in history. But looking back on it, it was so 2006! As we explained in Wikinomics, the Internet is no longer about hooking up online, creating a gardening community, or putting a video on YouTube. "User-generated media" and "social networking" are really just the tip of an iceberg. A new mode of production is in the making. Thanks to Web 2.0, companies are beginning to conceive, design, develop, and distribute products and services in profoundly new ways. The old notion that you have to attract, develop, and retain the best and brightest inside your corporate boundaries is becoming null. With the costs of collaboration falling precipitously, companies can increasingly source ideas, innovations, and uniquely qualified minds from a vast global pool of talent. The evidence continues to mount in support of our assertion that the corporation may be going through the biggest change in its short history. Indeed, the impact of Wikinomics has been quite remarkable. The concept itself has become a word in the vernacular. The word "wikinomics" (small w) is being used in ways and by groups that we never anticipated. Everyone from urban planners to fundamentalist Christians are