We Can Build You [antikvár]

OneOur sales technique was perfected in the early 1970s. First we put an ad in a local newspaper, in the classifieds.Spinet piano, also electronic organ, repossessed, in perfect condition, SACRIFICE. Cash or good credit risk wanted in this area, to take over payments rather than transport back to Oregon. Contact Frauenzimmer Piano Company, Mr Rock, Credit Manager, Ontario, Ore.For years we've run this ad in newspapers in one town after another, all up and down the western states and as far inland as Colorado. The whole approach developed on a scientific, systematic basis; we use maps, and sweep along so that no town goes untouched. We own four turbine-powered trucks, out on the road constantly, one man to a truck.Anyhow, we place the ad, say in the San Rafael Independent-Journal, and soon letters start arriving at our office in Ontario, Oregon, where my partner Maury Rock takes care of all that. He sorts the letters and compiles lists, and then when he has enough contacts in a particular area, say around San Rafael, he night-wires the truck. Suppose it's Fred down there in Marin County. When Fred gets the wire he brings out his own map and lists the calls in proper sequence. And then he finds a pay phone and telephones the first prospect.Meanwhile, Maury has airmailed an answer to each person who's written in response to the ad.Dear Mr So-and-so:We were gratified to receive your response to our notice in the San Rafael Independent-Journal. The man who is handling this matter has been away from the office for a few days how, so we've decided to forward to him your name and address with the request that he contact you and provide you with all the details.