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Introduction: The Secret to Building Wealth and Lifestyle
It is common wisdom today that the key to building wealth is taking risks. People who take higher risks get the higher returns and wealth. There are risk/return graphs in investment and business that prove this. Most of us by now have heard that stocks have higher risk and volatility but higher returns over time than investments like bonds. New entrepreneurial ventures have higher risk and failure rates than established businesses and tend to create greater fortunes. And this is definitely true. But here is the paradox I have learned through many years of hands-on business experience with successful people:
The best entrepreneurs, executives, and investors I have worked with who actually achieve the highest returns and build the most wealth don't see it that way! Despite often being involved in unproven ventures and changing management or investments, they don't perceive that they are taking big risks at all. They are simply doing the obvious. They are very definite that what they are doing or investing in must and will succeed. They have a clear understanding of change and fundamental trends that seem all but inevitable to them. They appear risky and unclear only to people who don't understand such changes and naturally cling to familiar patterns that are more comfortable.
Was Lee lacocca unclear about the changes that were necessary 13