The Complete Fundraising Handbook [antikvár]

Foreword^ IFundraising is a little bit like map reading. As soon as you think you have totally mastered it and your confidence is right up there, you get lost. You then have to revert to reminding yourself of the fundamentals and key principles to guide you back again. This book covers those essentials of fundraising in a way that is informative, accessible and engaging.Keeping an eye on the key principles, the much quoted 'back to basics', has been a major feature of fundraising over the last few years. The pendulum has started to swing away from an over reliance on technique and greater emphasis has been placed on the quality of honest communication with supporters and ensuring they are treated as individuals.This edition provides us with some welcome developments to support us in our work. The overall structure of the book has been improved to make it even easier to use as a reference tool. It is now divided into three main parts, covering an introduction to fundraising, sources of funds and an analysis of fundraising techniques. A new chapter draws together developments in the field of direct marketing, and in particular the recent success of approaching potential supporters face-to-face. Additional new material recognises and illustrates the key role that individuals can play even as relatively modest supporters through committed giving and legacies. A useful and up-to-date section covers the different ways an individual can now give in a tax-efficient manner and the benefits that this can bring.To be a successful fundraiser requires more than the information contained in this book. It is important to network and to share experiences and ideas with others - and despite the increasing competition for support, fundraisers remain a generous lot. Furthermore, training provides a sound basis on which to build up experience. The reference sections at the end of each chapter and at the back of the book provide some useful sources of both networking and training. Follow them up.Fundraising is a marvellous career To be successful requires a wide range of admirable attributes. A fundraiser is at the very core of an organisation's work, its cause and the people caught up in that cause. If we can communicate the very essence of that cause and treat our supporters with respect and honesty, then we really can make a difference and be an agent of change.Lindsay Boswell Chief ExecutiveICFM (The Institute of Charity Fundraising Managers)