Bővebb ismertető
PrefaceEach of us is a salesperson. We have been selling our ideas, desires and opinions since we were children. Yet many professional salespeople have had little training in the nuances of sales communication.By reading this book and completing the exercises, you will learn:Secrets of what makes top salespeople successful37 proven methods to defrost telephone cold callsHow to qualify your prospectsWhat and what not to say in a face-to-face sales meetingThe sales process: how to conduct the interview and get the sale10 common benefits which will sell your product or serviceHow to make a smooth transition from features to benefitsA professional process for closing the saleHow to respond positively to objectionsHow to prioritise your prospects and clients.This book provides practical, adaptable ideas which, when applied, will increase your sales immediately.