Playing to Win [antikvár]

Introduction How Strategy Really Works This is a book about strategy, written by a former CEO and a business school dean. When we met, we were neither of those things. More than twenty years ago, when we first worked together on a study of PG's distribution channels, it was as a category manager in PG's laundry business and an outside consultant from a small but growing strategy firm called Monitor Company. Working on that assignment, we formed the basis of a very productive and very long friendship. By the time we became, respectively, CEO of PG and dean of the Rotman School of Management, we were true thinking partners on strategy and worked together in earnest on the transformation of PG between 2000 and 2009. This book is the story of that transformation and the approach to strategy that informed it. (Details on the results of the transformation may be found in appendix A.) This approach grew out of the strategy practice at Monitor Company and subsequently became the standard process at PG. Over the course of our careers, we worked to develop a robust framework around our strategic approach, a way to teach the concepts to others, and a methodology for bringing it to life in an organization. Within Monitor, Michael Porter, Mark Fuller,