Persuading Aristotle [antikvár]

chapter 1 how persuasion works: What Aristotle taught 1 Background 3 'Artistic' persuasion 1 What Aristotle taught 4 John Bell The fool tells me his reasons. The wise man persuades me with my own. Aristotle Contra negantem principia non est disputandum. You cannot argue with someone who denies the first principles. Anon. EVERYTHING WE KNOW about the art of persuasion today in our mass marketing era is a legacy of thinkers who lived 2400 years ago. They knew it all! The way we think and persuade today owes everything to the insights of Aristotle and his contemporaries. We are under the influence of Aristotle each time we turn on the television. Advertisers organise the text of their 30-second commercials on the basis of the structures taught at Aristotle's Lyceum. Directors and film writers structure their plots in the same way. Film actors spend years learning the same art of 'delivery' that Aristotle taught as a central element of persuasion. In television news, politicians and other leaders seek to