Mass Communication [antikvár]

Welcome to the Sixth Edition of Mass Communication. This cover-to-cover revision of the text incorporates the features that will provide students with a complete, information-age survey of the professional, liberal arts, and critical-cultural approaches to the discipline. The Sixth Edition of Mass Communication incorporates a global emphasis throughout, while retaining the text's long-standing tradition as a comprehensive and balanced treatment of the field. As stated in the first edition, pubHshed in 1977, the emphasis was, and continues to be, to provide a text of value to both future practicing professionals and responsible consumers of mass communication in society. Because the text is used in both liberal arts programs and professional schools and in disciplines such as mass communication, communication, journalism, and speech communication, Mass Communication incorporates topics relevant to our diverse backgrounds, our multicultural and global environment, and our critical and practical approaches to the field. A Teaching Text Above all else, the Sixth Edition of Mass Communication is a "teaching" text, with the instructional and learning demands of students and teachers reflected in the text's design and content. Every decision in preparing this new edition has been based on making the text more useful to students and instructors, and making the introductory course enjoyable, interesting, and stimulating. In addition to the text's content features, the author's own experience of more than twenty years' involvement with the introductory course in mass communication is incorporated into this edition of Mass Communication. This preface is followed by "A Student's Guide to Using This Textbook." The Student's Guide instructs the student on how best to utilize the features of the text. Special attention is paid in the Student's Guide to student-based features that appear in each chapter: Preview objectives; profusely illustrated chapters, boxes, and illustrations; glossary review; questions for review and discussion; and subheadings and chapter summaries. In addition, the Sixth Edition emphasizes key areas that are influencing the study of mass communication. Infomiation-Age Emphasis Students are introduced to online and multimedia dimensions of mass communication in a chapter on "Online and Multimedia." In addition, "Online" boxes reinforce the informa- xxiv