Marketing Management in Practice 2005-2006 [antikvár]

to the CIM coursebooks An introduction from the academic development advisor In the last 2 years we have seen some significant changes to CIM Marketing qualifications. The changes have been introduced on a year-on-year basis, with Certificate changes implemented in 2002, and the Professional Diploma in Marketing being launched in 2003. The professional Postgraduate Diploma in Marketing was launched in 2004. The new qualifications are based on the CIM Professional Marketing Standards, developed through research with employers. As a result the authoring team, Elsevier/Butterworth-Heinemann and I have all aimed to rigorously revise and update the coursebook series to make sure that every title is the best possible study aid and accurately reflects the latest CIM syllabus. This has been further enhanced through independent reviews carried out by CIM. The revisions to the series this year include continued development at - Certificate in Marketing and Professional Diploma in Marketing, and complete rewrites at Professional Postgraduate Diploma in Marketing level to align with the radical overhaul of the CIM syllabus. In particular we have aimed to develop the assessment support to include some additional support for the assignment route as well as the examination, so we hope you will find this helpful. There are a number of new authors and indeed Senior Examiners in the series who have been commissioned for their CIM course teaching and examining experience, as well as their research into specific curriculum-related areas and their wide general knowledge of the latest thinking in marketing. We are certain that you will find these coursebooks highly beneficial in terms of the content and assessment opportunities and a study tool that will prepare you for both CIM examinations and continuous/integrative assessment opportunities. They will guide you in a logical and structured way through the detail of the syllabus, providing you with the required underpinning knowledge, understanding and application of theory. The editorial team and authors wish you every success as you embark upon your studies. ^ ^"®welcome Karen Beamish Academic Development Advisor