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PREFACE
As you read this book you will find that 1 treat speech as a
medium of exchange—exchange of thoughts, of feelings, of hopes,
of desires, of commands. We direct our words to other people in
the hope that they will understand us, like us, trust us, do some-
thing we want them to do for us or with us. The great function of
language is, of course, to communicate. And we want results. This
book will, I hope, help you to get those results. But I am hopeful
even of more.
What 1 am going to suggest now really calls for another book
but I want, at least, to give it to you here in essence . . .
Just the other night—after this book was finished—I was engaged
in after-dinner talk with an extremely interesting young mans
"Did you ever stop to think," I asked, "that the words you use
actually transform you?"
I thought 1 had come up with something startling. But not at all.
The young man answered:
"But, of course! When I was in the army ! had to change my
language habits. If I hadn't, I'd have lost every friend I'd made.
Overnight 1 found that I became a new person. Different. My whole
attitude toward the fellows changed. My attitude toward myself
changed too. And 1 didn't seem to have anything to do with it.
It happened. New language—new me. Like that!"
I smiled. "And now you've changed again, haven't you? You're
kind of back to normal again, aren't you?"
"Well—er, yes," he conceded. "But I'll never be the same again,
I guess."
And he won't, of course.
But there's more to it than that.
When we think, we talk to our selves. And this is probably the
most important talking that we do. Every time we tackle a problem,
every time we make a decision, every time we attempt to predict
something, we rely on our thoughts. And when we think—we talk
to ourselves. We transform ourselves every time we think.
In this book I say a lot about how to talk fo someone else.
Everything that 1 say can and should be applied fo the kind of