Competitive Advantage [antikvár]

Preface Competitive advantage is at the heart of a firm's performance in competitive markets. After several decades of vigorous expansion and prosperity, however, many firms lost sight of competitive advantage in their scramble for growth and pursuit of diversification. Today the importance of competitive advantage could hardly be greater. Firms throughout the world face slower growth as well as domestic and global competitors that are no longer acting as if the expanding pie were big enough for all. This book is about how a firm can create and sustain a competitive advantage. It grows out of my research and practice in competitive strategy over the past decade. The book reflects my deepening belief that the failure of many firms' strategies stems from an inability to translate a broad competitive strategy into the specific action steps required to gain competitive advantage. The concepts in this book aim to build a bridge between strategy formulation and implementation, rather than treating the two subjects separately as has been characteristic of much of the writing in the field. My earlier book. Competitive Strategy, set forth a framework