Business Partner B1+ - Coursebook [antikvár]

• -Vu . i t, ' 1., 11. ' - .1 i ( i I , I -1 ; • ^ Introduction for learners 'Jl^TTT. Why Business Partner? Why skills training? Why authentic content? Why video content? Why flexible content? Our research talking to teachers and learners proved a few very obvious points. 1 People study business English in order to communicate more effectively in their workplace orto find ajob in an international environment. 2 To achieve these goals, you need to improve your knowledge of English language as it is used in the workplace, but also develop key skills for the international workplace. 3 People studying business English have different priorities and amounts of study time. You therefore need a flexible course which you can adapt to suit your needs. Business Partner has been developed to meet these needs by offering a flexible course, focused on delivering a balance of language and skills training that you can immediately use to improve your performance in your workplace, studies or job search. Language is only one aspect of successful communication. Effective communication also requires an understanding of different business situations and an awareness of different communication styles, especially when working across cultures. In Business Partner vje refer to 'Communication skills' and 'Business skills'. Every unit has a lesson on these two areas. • 'Communication skills' (Lesson 3) means the soft skills you need to work effectively with people whose personality and culture may be different from your own. This includes teamwork, decision-making and influencing skills. • 'Business skills' (Lesson 4) means the practical skills you need in different business situations, such as skills for taking part in meetings, presentations and negotiations. In order to reflect the real world as closely as possible, Business Partner content is based on authentic videos and articles from leading media organisations such as the BBC and the Financial Times. These offer a wealth of international business information as well as real examples of British, U.S. and non-native speaker English. We all use video more and more to communicate and to find out about the world. This is reflected in Business Partner, which has two videos in every unit: • an authentic video package in Lesson 1, based on real-life video clips and interviews suitable for your level of English. • a dramatised communication skills video in Lesson 3 (see p.6 for more information). This course has been developed so that you can adapt it to your own needs. Each unit and lesson works independently, so you can focus on the topics, lessons or skills which are most relevant to you and skip those which don't feel relevant to your needs right now. You can then use the extra activities and additional materials in MyEnglishLab to work in more depth on the aspects that are important to you. S' ^ What's in the units? • 4 Lesson outcome and self-assessment Each lesson starts with a lesson outcome and ends with a short Self-assessment section, The aim is to encourage you to think about the progress that you have made in relation to the lesson outcomes. More detailed self-assessment tasks and suggestions for extra practice are available in MyEnglishLab. Vocabulary The main topic vocabulary set is presented and practised in Lesson 1 of each unit, building on vocabulary from the authentic video. You will get lots of opportunities to use the vocabulary in discussions and group tasks. Functional language FunctionaUanguageisuch as giving advice, summarising, dealing with objections) gives you the capability to operate in real workplace situations in English. Three functional language sets are presented and practised in every unit, in Lessons 3,4 and 5. You will practise the language in group speaking and writing tasks. In MyEnglishLab you will also find a Functional language bank so that you can quickly refer to lists of useful language when preparing for a business situation, such as a meeting, presentation or interview. ?1 ' ¦ '