Bővebb ismertető
Series foreword
This book is part of the 'Business in Context' series. The books in this series are written by lecturers all with sev^eral years' experience of teaching on undergraduate business studies programmes. When the series first appeared in 1989, the original rationale was to place the various disciplines found in the business studies curriculum firmly in a business context. This is still our aim. Business studies attracted a growing band of students throughout the 1980s, a popularity that has been maintained in the 1990s. If anything, that appeal has broadened, and business studies, as well as a specialism in its own right, is now taken with a range of other subjects, particularly as universities move towards modular degree structures. We feel that the books in this series provide an important focus for the student seeking some meaning in the range of subjects currently offered under the umbrella of business studies.
With the exception of the text Business in Context, which takes the series title as its theme, all the original texts in our series took the approach of a particular discipline traditionally associated with business studies and taught widely on business studies and related programmes. These first books in our series examined business from the perspectives of economics, behavioural science, law, mathematics and accounting. The popularity of the series across a range of courses has meant that the second editions of many of the original texts are about to be published and there are plans to extend the series by examining information technology, operations management, human resource management and marketing.
Whereas in traditional texts it is the subject itself that is the focus, our texts make business the focus. All the texts are based upon the same specific model of business illustrated in Figure 1. We have called our model 'Business in Context' and the text of the same name is an expansion and explanation of that model.
The model comprises four distinct levels. At the core are found the activities which make up what we know as business and include innovation, operations and production, purchasing, marketing, personnel and finance and accounting. We see these activities operating irrespective of the type of business involved and they are found in both the manufacturing and service industries as well as in the public