Megamedia Shakeout [antikvár]

PREFACE This book is about character. Megamedia is one of the great dramas in business. It is an explosion of technology and opportunities described in terms such as information highways, 500 channel TVs, multimedia and digital communication. They're all related and all on the same stage, but there is no word that embraces all of the exciting things that are happening across communication, information, computer, and entertainment industries. To make writing and talking about the big picture easier, I'm calling this new industry megamedia. While megamedia is an explosion, it's also an implosion. Companies from all corners of business are converging into the same market, forming allies with one another, battling against new competitors that never before crossed their radar. AT&T, Disney, IBM, Viacom, Microsoft, TCI, and Sega are all now in the same industry. Megamedia is the play; the companies are the players. In this book, you'll read about the character of those players. I've tried to single out the important companies swooping into megamedia and describe their strengths and weaknesses, long-term strategy, and culture. Most importantly, this book looks at the ability of companies to handle the immense changes that are still to come. The book also gives you a picture of the leaders of the companies because strong leadership and vision seem to be keys to success in megamedia. You'll meet John Malone of TCI, Robert Allen of iil